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앱의 가치는 앱스토어에서 받은 평점, 순위 그리고 손쉬운 접근성과 직결합니다. 검색엔진의 최적화가 전자상거래에서 매우 중요한 것처럼, 앱이 발견되는 것 또한 채택함에 있어 매우 중요합니다. 최고 평점을 받은 앱들과 그렇지 않은 앱들의 현재 자본조건을 비교조사 하였으며, 앱이 알려지고, 평점을 받고, 발견되도록 하기 위 동원된 서비스와 방법을 찾아냈습니다. 어플리케이션 타입 별로 비즈니스모델 세부사항과 사례 연구를 포함하고 있습니다.
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The value of an app is tied directly to its rating and ranking and accessibility in app stores. Just as search engine optimization is critical to e-commerce, app discovery is critical to app adoption. This report examines current economics of top-rated apps versus others and identifies services and methods used to get apps recognized, rated, and discovered. This report provides business model details and case studies by application type.
'As the app economy grows at a rapid pace, app content owners and publishers are challenged with standing out in a crowd of 2.5 million apps (and counting) available to the marketplace,' said Heather Way, Senior Analyst, Parks Associates. “In the quest to establish a monetizable user base, app developers have quickly realized they must have multiple strategies in place to drive app installs and attract loyal users, which strengthens the value of their app product(s).”
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